John Horton

John Horton

Case Study: Citrix

Citrix more rapidly shipped GoToMeeting and GoToWebinar features to its customers on 5 platforms in multiple languages after Senex Rex consultant John Horton’s reorganization of its agile teams and processes. In two years, under his management, release frequency rose from 3 releases per year to more than 20 per year.

CItrix more closely aligned product features with markets, after John established a data driven system to prioritize and communicate product roadmaps and backlogs. Revenue rose 53%.

Citrix gained and sustained leadership in mobile products, after John focused the collaboration product development group on mobile execution and innovation, taking Citrix Online from nothing to a top 10 Business App on iOS, Android, and Windows platforms.


John directly managed a product development team of 75 employees and developed processes that orchestrated 100 more in engineering, test, product management, UX and operations. This represented less than 5% of Citrix total product development staff while delivering more than 12% of Citrix revenue. Citrix has 7,000 employees with 50% in product development roles.

Hobbies and interests

  • Tries to keep up with his four boys
  • Coaches and referees youth soccer and lacrosse
  • Invents physical products and tools
  • Hikes, skis and works out using P90X
  • Improves education for children with dyslexia and other learning challenges

Senex Rex focus

John Horton coaches general managers and pursues time-limited projects to gain huge increases in market share and productivity. His particular interests include:

  • solving big and interesting problems quickly through the application of Agile Principles and Methodologies
  • nurturing a sustained discipline of frequently shipping value to customers
  • aligning and improving communications and transparency between diverse groups
  • designing and implementing data driven approaches to prioritize work and measure results that improve the top and bottom line
  • Establishing and communicating a clear vision and strategy that is easily understood
  • Improving engagement with customers and prospects