• How We Charge Our Clients

    How We Charge Our Clients

    Senex Rex charges by the day, not the hour. This allows us to focus, to think, to innovate. Tracking time obsessively, as many lawyers and consultants do, turns them into automatons who can follow the rules, color inside the lines, who might take a dysfunctional situation and make it average. We’re reasonable, of course. If…

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  • Marketing Scrum Experimentation

    Marketing Scrum Experimentation

    Agile methods can organize marketing efforts: asset production, brand development, strategic brand alignment. However, it may not be a perfect fit: marketing tasks are often short-lived; “debt” is a different concept; prioritizing is perhaps more important, estimation less so. We are experimenting with these concepts at Citrix Online. We hope to gain insight by looking…

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