Context: Creative people—such as engineers, designers, managers, researchers, lawyers, architects and investors—increasingly work in project teams.
Creative teams take too long
Creative people often brush off customers with, “It will be done when it’s done!” If creative professionals had done it before, we could expect them to estimate and deliver on time, but copying isn’t creative, and real creativity naturally involves uncertainty. Many have tried to impose detailed planning to creative efforts, but overplanning has produced extraordinary failures costing billions of dollars [char2005]. Nevertheless, the value of creative work often depends on timely delivery, and patrons can become desperate.